การประชุมวิชาการระดับชาติ ครั้งที่ 16
มหาวิทยาลัยราชภัฏนครปฐม

This research aims to study 1. Event management process of Dragon Go Gold Company Limited. 2. Creative design of Dragon Go Gold Company Limited. 3. Event management model. and creative design of Dragon Go Gold Company Limited, conducting qualitative research. The sample group consisted of 3 people. The instrument was an interview.

            The results of the research found that 1) The event management process of Dragon Go Gold Company Limited includes 1. Event planning 2. Team organization 3. Good communication between the team and those involved. others and customers and supporters. 4. Budget management must be controlled to be as planned. 5. Monitoring and evaluating results. After the event is finished 6. Performance review. 2) Creative design of Dragon Go Gold Company Limited consists of 1. Design to be unique and special. Unusual use of colors Bringing in new technology or providing a unique experience. 2. Solving existing problems in industry or community. By considering emerging problems and designing unprecedented solutions to solve them. 3. Creating new and memorable experiences. By design to have fun. Filled with excitement or have something special that makes participants want to come back to join again. 4. Use new technology to create unprecedented results. By using new technology such as artificial intelligence Increasing computer memory or using accessories that can connect to the digital world. 5. Create connections between individuals or groups of people. It is designed to create an appropriate space for socializing and exchanging ideas. Both in online form 3) Event management format and creative design of Dragon Go Gold Company Limited consists of 1. Set goals or set objectives for organizing events 2. Plan Organize an event 3. Set a budget for organizing an event 4. Division of work, management, and responsibilities for organizing an event, and 5. Operations within the day of the event.