การประชุมวิชาการระดับชาติ ครั้งที่ 16
มหาวิทยาลัยราชภัฏนครปฐม

The objectives of this research are: 1. To study people's satisfaction with the public relations media of the Kanchanaburi Provincial Commercial Office. 2. To study the utilization of public relations media of the Kanchanaburi Provincial Commercial Office. Classified by personal factors including gender, age, this is a quantitative research. The sample group used in the study was 180 people. The instrument used for data collection was a questionnaire.

           The results of the research found that 1) People's satisfaction with the public relations media of the Kanchanaburi Provincial Commercial Office. The sample group had a level of satisfaction with the public relations media of the Kanchanaburi Provincial Commercial Office. The overall picture is at the highest level. The average value was ( =4.79). When considering the level of satisfaction with public relations media, it was found that Most of them had the highest level of satisfaction with the presentation of timely news. The average was ( =4.84), followed by the level of satisfaction with pictures in every news. at the highest level The average is ( =4.83). The level of satisfaction is clearly detailed. at the highest level The average value was ( = 4.68) and, lastly, the level of satisfaction in publicizing various matters to the public quickly. at a high level The average was ( =3.57), respectively. 2) Utilizing the public relations media of the Provincial Commercial Office. The sample group made use of the public relations media of the Kanchanaburi Provincial Commercial Office. The overall picture is at the highest level. The average value was ( =4.75) When considering the level of utilization of each item, it was found that Most of them have taken advantage of the public relations media to know where to buy products at the same low prices as stores that have received the commercial logo, making the decision to buy products easier. The average was ( =4.92), followed by the level of use of public relations media to know about stores that sell quality products. The average is ( =4.90) and next is the level of use of public relations media to know where to buy expensive agricultural products. The average is ( =4.86) respectively.