การประชุมวิชาการระดับชาติ ครั้งที่ 16
มหาวิทยาลัยราชภัฏนครปฐม

The objectives of this research were 1. Problems and obstacles in television production 2. Factors affecting success in program production. Television and 3. The format for producing The Survival Thailand on television stations PPTV HD36 and WeTV using qualitative research methods. In-depth interviews with a sample group of 3 people.

           The results of the research found that 1) Problems and obstacles in television production include rumors that cause damage to the image or negative effects on the actors and the program. Work within the team lacks good coordination. including weather conditions that are not conducive to working The queue for the performer or host suddenly encountered a problem and had to be postponed. and in terms of obstacles in presenting television programs There must be news issues presented to the media that must be different for the benefit of the program. 2) Factors affecting success in television production Producer factors Government policy factors Competitor analysis factors before actually broadcasting and television audience factors 3) The format for producing The Survival Thailand on television stations PPTV HD36 and WeTV Co., Ltd. Television program content changes according to consumer preferences. The needs for viewing programs have also changed. No need to wait to watch the program at the time shown on television. You can watch previous programs. Using new media strategies as a communication system that can be networked around the world The obstacles in working on The Survival Thailand are money spin-offs, sponsors, but the reality of doing a television program or any other business is the same.