 การประชุมวิชาการระดับชาติ ครั้งที่ 16
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| Title | Guidelines for producing public relations media through social media of the Suphanburi Provincial Public Relations Office |
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| Other Titles: | แนวทางการผลิตสื่อประชาสัมพันธ์ผ่านสื่อสังคมออนไลน์ของสำนักงานประชาสัมพันธ์ จังหวัดสุพรรณบุรี |
| Authors EN |
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| Authors TH |
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| Keywords | Public Relations, Public Relations Media Production, Public Relations Media, Social Media, Suphanburi Provincial Public Relations Office |
| Issue Date | 13-Aug-2024 |
| Publisher | The 16th NPRU National Academic Conference Nakhon Pathom Rajabhat University |
| Abstract | The objectives of this research were 1. To study the situation of the production of public relations media of the Suphanburi Provincial Public Relations Office. 2. To study the guidelines for producing public relations media through social media of the Suphanburi Provincial Public Relations Office. Qualitative research Sample group of 3 people, interview instrument Descriptive data analysis The results of the study found that 1) the situation of public relations media production of the Suphanburi Provincial Public Relations Office Media production formats include both old media and new media. Information has been disseminated mainly on government policy. Dissemination of news on topics that are close to and of interest to the people, news according to trends, information that the people should know and want to know. As for the shortcomings, they include matters of personnel. About media production tools and the issue of limitations in media production 2) Guidelines for producing public relations media through social media of the Suphanburi Provincial Public Relations Office. Use media production methods to attract target groups by studying target groups. In preparing content for media production, results from Cabinet meetings were taken. Let's expand the results to be suitable for the area of Suphanburi province. You must first look at the content of the information to see how complex it is and which media to use to be appropriate. As for preparing for media production, it consists of preparing information. Preparation of elements for media production and studying target groups in producing public relations media. In producing media for the target group to understand as much as possible, it consists of studying information in media production. Using language to communicate that is easy to understand Arrangement of content and image elements and study of target groups What should be developed is to develop the efficiency in media production of personnel to have knowledge in media production. |
| ISBN | 978-974-7063-46-2 |
| URI | https://rdi.npru.ac.th/conference16 |