การประชุมวิชาการระดับชาติ ครั้งที่ 16
มหาวิทยาลัยราชภัฏนครปฐม

The objectives of this research are 1) to study the influence of Management factors Network side and entrepreneurship that affects the success of small and medium-sized enterprises (SMEs) in the lower central region. 2) To study ways to promote the success of small- and medium-sized enterprises (SMEs) in the lower central region. small and medium-sized enterprises (SMEs) in the lower central region Using a combination of research methods. An example of quantitative research is entrepreneurs of small and medium-sized enterprises. In the lower area, there were a total of 381 people, using quota sampling. The research instrument was a questionnaire created by the researcher. Statistics used in data analysis include frequency, percentage, mean, standard deviation. Analysis of correlation coefficient using Pearson's formula. Stepwise multiple regression analysis. Qualitative research collected data by interviewing 3 executives using purposive selection. Data were analyzed by content analysis.

The research results found that

             Sample group with Age Education level Period of business Experience in doing Business, establishment type and characteristics of the establishment It has an influence on the success of entrepreneurs. Statistically significant at the .05 level.

             Factors affecting the operational success of medium-sized enterprise operators

and small scale in the lower central region as a whole, by in-depth look at each aspect of the variables that positively affect success and are significantly related, including goals (b=0.18), Efficiency (b=0.12), opportunity perception (b=0.09), stability (b=0.09), legitimacy (b=0.09), respectively.

The equation can be written as follows.

Y_tot = 1.78 + 0.18* + 0.12 + 0.09*+ 0.09*+ 0.09* 

with statistical significance at the .05 level, respectively. The equation has a predictive power of 26 percent.

             Guidelines and factors affecting the success of small and medium-sized enterprises. Small SME in the lower central region Executives must be open to accepting new opinions. Accepting different ideas from employees and dare to decide Able to manage risks and plan strategies through knowledge and development. I need to find more knowledge. Especially knowledge of market information, economics, politics, laws both domestically and internationally. This information will help him analyze the changing situation. Because nowadays doing business requires competition. Should compete in product development, quality, service, and reduction of production costs. If there is no competition There will be no development. Therefore, learning is important for business development to be successful.