การประชุมวิชาการระดับชาติ ครั้งที่ 16
มหาวิทยาลัยราชภัฏนครปฐม

This study aimed to investigate the street food consumption behavior of visitors and local residents at night markets near Phra Pathom Chedi, Nakhon Pathom Province, Thailand. A total of 400 respondents were randomly selected and surveyed using a self-administered questionnaire with a 5-point Likert scale. The Cronbach's alpha value for the questionnaire was 0.97. Data were analyzed using mean, standard deviation, T-test Two Independent-Sample, One-way ANOVA, and LSD Post Hoc test.

The results revealed that the overall street food consumption behavior of respondents was at a high level (mean=4.26). When analyzed by dimension, the results indicated high levels of satisfaction in all aspects, including product (mean=4.32), personnel (mean=4.28), physical characteristics (mean=4.27), price (mean=4.26), distribution channels (mean =4.26), marketing promotion (mean=4.23), and service process (mean=4.22). Furthermore, the study found significant differences in street food consumption behavior among respondents based on gender, age, marital status, education level, and income.