 การประชุมวิชาการระดับชาติ ครั้งที่ 16
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| Title | The Service Usage Behavior and Marketing Factors on the Choice to Use Car Hire Purchase Loan Services of the Isuzu Tangsiahuat Nakhon Pathom Co., Ltd. ‘s Customers |
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| Other Titles: | พฤติกรรมการใช้บริการและปัจจัยส่วนประสมทางการตลาดในการเลือกใช้บริการสินเชื่อเช่าซื้อรถยนต์ของลูกค้าบริษัท อีซูซุตั้งเซียฮวด นครปฐม จำกัด |
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| Authors TH |
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| Keywords | Service usage behavior,Hire purchase loan,Marketing factor |
| Issue Date | 13-Aug-2024 |
| Publisher | The 16th NPRU National Academic Conference Nakhon Pathom Rajabhat University |
| Abstract | The purpose of this research is to study the service usage behavior and marketing factors on the choice of use car hire purchase loan services of customers of the Isuzu Tangsiahuat Nakhon Pathom co., ltd. The questionnaire was used to collect data from the 22 customers of the company at the main branch in Nakhon Pathom provinces, and the data were analyzed with descriptive statistics by SPSS for Windows program. The results reveal that the majority of the respondents was female. Most of them were 21 - 30 years, and had single status. A large number of them held a bachelor's degree, and had work as an employee of a private company, with monthly income not exceeding 20,000 baht. Most of the respondents had never owned a car, and had never used the car hire purchase loan services. Overall, respondents had a high level of opinion on marketing factors in choosing car hire purchase loan services.
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| ISBN | 978-974-7063-46-2 |
| URI | https://rdi.npru.ac.th/conference16 |