การประชุมวิชาการระดับชาติ ครั้งที่ 16
มหาวิทยาลัยราชภัฏนครปฐม

This research aims to 1) study the participation of staff in developing service quality according to Hospital Quality Standards (HA) and 2) to study the problems, obstacles, and suggestions. The sample group consisted of 77 personnel from the Dental Hospital, Faculty of Dentistry, or 83.93%, using simple random sampling. The data were analyzed using descriptive statistics and multiple regression analysis. The results showed that the overall average of participation was at a high level ( = 3.63, S.D = 0.86), except for the role of decision-making in hospital quality development, which was at a moderate level ( = 3.23, S.D = 0.85). Analysis of the communication factors revealed that the overall average of communication was at a high level ( = 3.91, S.D = 0.68). When analyzing the leadership factors, it was found that the overall average of leadership was at a high level ( = 4.03, S.D = 0.73), with the highest level being the clear goals of the administrators ( = 4.26, S.D = 0.60). Analysis of the factors of work motivation found that the overall average of work motivation was at a high level ( = 3.74, S.D = 0.74). Analysis of the benefits of developing service quality according to Hospital Quality Standards (HA) found that the overall average of benefits was at a high level ( = 4.03, S.D = 0.73), with the highest level being increased recognition from service recipients ( = 4.29, S.D = 0.60), which was equal to the quality development activities that helped increase the efficiency of personnel’s work ( = 4.22, S.D = 0.64). Problems, obstacles, and suggestions: 1. Develop service quality continuously and have a clear inspection plan. 2. Everyone in the organization should be involved. 3. Teachers and staff should be more involved. 4. Clinical supervisors in each department should participate in setting standards together with staff in the unit.