การประชุมวิชาการระดับชาติ ครั้งที่ 16
มหาวิทยาลัยราชภัฏนครปฐม

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Chirawut Punnawit^1*, Chitpaphop Prasertpitoon², Roongrote Poomriew³and  Pasit Sirithet⁴

¹Public Health, Faculty of Science and Technology, Nakhon Pathom Rajabhat University

²Master of Fine Arts in Design, College of Design, Rangsit University

³ Faculty of Health Sciences Siam Technology College

⁴ Faculty of Nursing and Health Sciences Phetchaburi Rajabhat University

*Chirawut.ph@gmail.com

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(เว้น 1 บรรทัดขนาดตัวอักษร 14 Point)

         This article aims to investigate the deconstruction and reconstruction process of beliefs in spirits through health communication in online media, focusing on stories about the spirit " Death Whisperer" in online platforms and movies. The researcher has chosen to apply the concept of health communication and the idea of deconstruction to analyze the process of rebuilding beliefs in online media. This study involves qualitative research methods, particularly textual analysis through document examination and related research (Documentary Research).

         The research findings reveal that the health communication process in online media has elucidated abnormal symptoms depicted in stories of Death Whisperer within the framework of health science concepts, while also accommodating cultural beliefs and the interests of ghost story enthusiasts in online media.

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Keywords: Movie, Deconstruction, Health Communication, Beliefs, Ghost