Abstract
The purpose of this research were to : 1) study the context of the community area of khlong Mahasawat, Nakhon Pathom Province.; 2) study the potential of community tourist attraction in khlong Mahasawat, Nakhon Pathom Province and 3) explore the guideline the public relation media development for enhancing agrotouirsm the : case study : khlong Mahasawat Community, Nakhon Pathom Province. Key informants community leaders. related departments, the relevant authorities loesd people, and tourists. This research was a qualitative research by collecting collect the primary data and secondary data. The instru ments was in-depth interviews. For data analysis, it was analyzed content and the results were presented in a form of explanation and sorted by the issues studied and research objectives.
The study showed that :
1) context of Khlong mahasawat community, the Khlong mahasawat community has been important, the Mahasawat Canal was dug up to link as a shortcut to worship in various places. Later, it has developed into an agricultural tourist attraction to promote tourism in the future.
2) potential of tourist atractrohs in Khlong mahasawat community which is currently being developed to enhance the quality of agricultural tourism attractions, consisting of 4 main components: 1.) Attractiveness patential it can make an impression on tourists. 2.) Touism carrying capasity, it was Able to create basic services for tourists that lock suitable for the environment of the tourist attractions. 3.) Sustainable Management potential it was tourist attractions able to plan, implement for the tourist attractions and 4.) the service potential it created value for the products that were served within the area As a result, people who traveld to receive more benefits from tourism.
3) Create guidelines for the development of public relations media : YouTube media which was important to develop an establishment should have a video medie for tourists who travelled to see the way of life in the past to the present. Personnel must have sufficient knowledge to provide services related to tourist destinations. To develop youtube learning media materials. to be useful and able generate income for this place as more and more people know this attraction.
Keywords : Agro tourism/Klong Mahasawat/Community involvement/Sustainable Tourism/ Public Relations