Because coconut yogurt products are relatively new in the market. This article is to study the behavior of buying coconut yogurt products of consumers. By collecting questionnaires from samples in the area of ​​the economic district in Bangkok, a total of 400 samples. The study found that most of the respondents prefer to buy yogurt once a week. By consuming the most natural flavor And from the sample group of 286 people, wanting to buy coconut yoghurt products By reasoning that Enjoy the new twist. For the plastic cup packaging, the size is 125 grams. The price is 10 - 15 baht with the label clearly indicating the expiration date. And convenient to buy coconut and yogurt products from convenience stores. Consequently, marketing is an important factor, so it should be focused on female groups. With a middle income level And convenient to buy products from general convenience stores