The objective of this research is to 1) study the comparison of online and offline distribution of white shrimp and 2) study the effectiveness of online and offline distribution of white shrimp in Bang Khaem Subdistrict, Mueang District, Nakhon Pathom Province. Nakhon Pathom Province The research model is a qualitative research. The population is white shrimp farmers in Bang Khaem Subdistrict, Mueang Nakhon Pathom District. Nakhon Pathom Province Sample The 6 shrimp farmers, using specific selection methods. There are selection criteria which are farm ownership. With more than 2 years of experience and 2 person of shrimp farming area and more, collected data using structured interviews, data analysis by content analysis, data organizing Data display and summary of the research

The results of the research revealed that 1) Shrimp farmers have only distributed one white shrimp channel offline one way. 2) Offline distribution channels are more effective than online distribution channels. Because it is more efficient in transportation and distribution than online sales, farmers do not need to store shrimp or stock shrimp for sale online because shrimp is a short-lived product. Although the product flow (Product offline) will have longer lines than online, but the offline product fluid performance is more consistent and consistent than the flow of goods online.