The purpose of this research was to study the management of the International Practical Shooting business. And the marketing mix factors of sports tourists in deciding to use the battlefield Practical Shooting range. And propose guidelines for managing sports Practical Shooting business. Sample group used in this research. Is the operator of the shooting range, amount 1 person. Thai sports tourists visiting Pattaya Practical Shooting Range, Chonburi Province 400 people. The researcher chose to use accidental sampling method. The research instruments were Semi-structured interview form and questionnaire for business management guidelines Shooting sports for sports tourism in Chonburi Sports City. Data analysis Percentage Average Standard deviation.
The results of the research showed that
73% of male respondents Age 34-41 years, 27% per cent 52.5% bachelor degree education Income 20,001-25,000 baht, 33.8% per cent Private business, 44.3% 4 years of experience using firearms 32%
1. in terms of management, found that personnel Is not enough for the growth of the battlefield Practical Shooting business Regarding the budget, there must be sufficient funding sources. Equipment Divided usage proportion according to modern architecture Management Have a clear work system with procedures for operating the card.
2. marketing mix factors from the most to the least, namely In terms of personnel, next to the process Product Physical characteristics, prices, and locations of distribution.
3 management guidelines for the Practical Shooting Sports business The personnel are the most valuable. Personnel should have knowledge and skills in Practical Shooting sport, battle and In terms of language, having good human relations, creating the first impression.